Overview
As Product Lead Designer, desarrollé Mobitrack, una plataforma móvil y web para Consorcio HBO, con el objetivo de optimizar el seguimiento de motorizados que entregan medicamentos bajo control de temperatura crítico.
A través de la automatización de tareas, la integración de hardware (Arduino) y el rediseño de la experiencia de usuario, lideré la ejecución con el equipo y logré mejorar radicalmente la usabilidad, reduciendo la fricción y elevando la eficiencia en las entregas.
Key Problems
Achieving reliable tracking for refrigerated cargo introduced critical challenges:
Limited usability
Riders didn’t understand key terms or core app actions, causing frequent calls to confirm whether tasks were completed.
Critical temperature control
A transportation mistake meant losing high‑value medication. There was no automated integration to monitor temperature spikes in real time.
The main challenge no era solo digital, sino terreno: reducir los cuellos de botella mediante automatización para no ralentizar a los motorizados.
Approach & Discovery
Implementé un marco de Design Thinking y lideré al equipo para ir directamente al campo con los motorizados para entender el problema real y explorar soluciones de frontera (tanto software como hardware).
UX research & benchmarking
Rider interviews showed the app was mostly used at the end of the day. I mapped journeys, identified critical pain points, and aligned findings with the team to prioritize decisions.
Feedback & automation
I designed and led the implementation of a real‑time system that logged activities in the background, dramatically reducing calls about delivery status.
Hardware integration
Exploré y prototipé soluciones en Arduino para sincronizar sensores de temperatura con la App Móvil vía Bluetooth.
High‑Impact Solutions
1. UI/UX optimization
I simplified confusing technical language so riders could understand it, improving clarity of essential actions.
Rediseñé la pantalla principal para que el monitoreo de la temperatura fuera la prioridad antes de iniciar cualquier entrega, con alertas automáticas si se superaba el rango ideal.
2. Smart monitoring
Beyond the mobile app, I led the design and execution of a web platform for supervisors.
Esto les permitió seguir en tiempo real las rutas, entregas y condiciones térmicas de los vehículos y medicamentos, logrando una visión holística de las operaciones desde una sola pantalla.
3. Task automation
In the field, distractions are costly. I defined and led the implementation of automatic features that logged deliveries and actions in the background.
Riders no longer had to manually update every step, speeding up the workflow and preventing input errors.
Tangible Outcomes
Increase in app usage thanks to reliable feedback loops.
Reduction in rider calls to verify tasks.
Improvement in delivery tracking for supervisors.
Key Deliverables
User research
Interviews and surveys with riders.
UI/UX prototypes
Simplified technical language and improved usability.
Hardware integration
Arduino synchronization via Bluetooth.
Live dashboards
Web platform for monitoring and tracking.
Learnings & Leadership
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01
Listen to users
Interviews revealed urgent issues that weren’t considered initially, allowing me to adapt the solution to real‑world conditions.
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02
Smart automation
Reducing manual tasks improved the rider experience and significantly accelerated the end‑to‑end workflow.
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03
Hardware–software integration
Working with Arduino devices was challenging and rewarding—and it was key to ensuring real‑time temperature control for critical medicines.