UX Lead | DX Transformation & Design Systems Leader
14 years of experience
of Product Design experience
projects built from scratch
field research studies conducted
Product Designer with +13 years building digital products from scratch across banking, healthcare, e-commerce, education, and SaaS.
I combine design, strategy, and systems thinking to move ideas into product with less time and less friction.
Cross-functional system connecting design, business, and data.
A 15-20 minute itinerary creation process reduced to a single message.
End-to-end redesign of a digital banking experience. -38% drop-off.
Transformation of a global digital experience.
Efficiency for the shrimp industry.
Logistics tracking optimization.
Atomic architecture and tokens for global scale.
Empowering the commercial team.
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