Starting the journey
This project focused on digitizing core processes in the shrimp farming industry. As a Product Designer and UX/UI Consultant, I led discovery, designed key workflows, and crafted web and mobile interfaces.
The goal was to improve operational visibility and optimize data‑driven decisions. We achieved a 40% reduction in development time and a 20% improvement in support efficiency by delivering a standardized design system and streamlined workflows.
Key problems
The first step was to understand day‑to‑day operations at shrimp farms to identify where digital solutions could optimize production and improve daily visibility across stocking cycles.
- Non‑digitized processes There was no digital system in place, leading to fragmented information and limited scalability.
- Unstructured workflows There were no defined workflows to build digital products or coordinate development with business stakeholders.
- Need for visibility Farm managers needed a clear, real‑time view of progress across their production projects.
My approach
To understand the operation, I conducted hands‑on research across multiple shrimp farms, observing workflows and daily operational needs first‑hand.
User research
I interviewed farm leads to understand daily needs and created journey maps to surface critical moments.
Workflows
I designed and standardized UX/UI workflows (wireframes and diagrams) before handing them off to engineering, creating alignment and clarity.
Web/Mobile information architecture
I created a site map for web and mobile, defining modules that support decision‑making and future integrations.
Design systems
I helped deliver interfaces and a custom design system that standardized components and accelerated ongoing updates.
Project deliverables
The engagement produced clear artifacts across research, structure, and design—ready for stakeholders to adopt and to speed up subsequent development phases.
Research report
Includes field interviews with key users, journey maps, and user profiles documenting production processes.
Wireframes & flows
UX/UI flow diagrams and wireframes that defined the structure for web and mobile interfaces.
Site map
A detailed site map that structured the product and made it easier to add new functionality.
Design system
A standardized UI kit with reusable components and design tokens to ensure consistency.
High‑fidelity prototypes
Interactive prototypes for web and mobile to validate key functionality (operations and analytics).
The solution: Real‑time visibility and control
The digital platforms gave farm managers and on‑site teams a single, centralized view to monitor the full production cycle.
Operational analytics & progress
Modules designed for real‑time analysis of cultivation data—from water parameters and feed usage to animal growth.
- Visibility: A complete dashboard by hectares and ponds.
- Metrics: Automatic consolidation of biological variables.
- Control: Better control over stocking and harvest cycles.
Web & mobile multi‑platform
Native and web experiences designed to close communication gaps between supply facilities and on‑farm teams.
For mobile users, the priority was enabling fast operational routines (data capture) in the field. For managerial roles (web), the UI focused on Data Viz.
Success metrics
Improvements observed in the first quarter after launch.
Reduced development time thanks to the design system.
Higher operational efficiency, reducing errors by 30%.
Fewer support requests by empowering users with better visibility.
Visibility
Digitization allowed farm managers to see real‑time progress and bottlenecks across stocking cycles.
Standards
A consistent UX workflow improved productivity and clarity across engineering deliveries.
Clear mapping
With a scalable information architecture and site map, shipping new features is faster and safer.
A standardized design system
Reusable components (inputs, cards, navigation) were essential to ensure speed and scalability in a high‑demand environment.
Delivered with design tokens (typography, color, spacing) and robust guidelines to keep web and mobile interfaces consistent across roles.
Key learnings
“Seeing the farm routine in person changed my perspective—digital must be an enabler, not an operational barrier.”
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Workflows Claros
Setting delivery standards (wireframes → validation → assets) from day one is crucial when digitizing traditional operations for the first time.
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Continuous documentation
Documenting the UX/UI process, variables, and rationale—from discovery to delivery—multiplied speed when building new features later.
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Cross‑functional collaboration
Bringing together engineers, stakeholders, and on‑site operators refined the UX and led to a more robust product.