I design experiences

I believe the strongest digital products do more than solve problems: they create meaningful connections with the people who use them.

About Me

14 years

of Product Design experience

projects built from scratch

field research studies conducted

Product Designer with +14 years building digital products from scratch across banking, healthcare, e-commerce, education, and SaaS.

I combine design, strategy, and systems thinking to move ideas into product with less time and less friction.

My approach connects design, data, and systems. I do not only design interfaces: I design how they are built, measured, and scaled.
I structure processes, documentation, and design systems that can keep working without me, and I use AI workflows to multiply output without multiplying the team.

I care deeply about finding problems and shaping practical solutions. I enjoy leading product vision, defining what to build and why, and leaving systems that scale.